Value is Key to a Successful Fundraiser

Schools today are relying on fundraising more than ever to fund new equipment, field trips, learning programs and even some teachers' salaries. It's important to realize that fundraising has become a neccesity for most schools across the nation. However, schools should not fall into the trap of having multiple fundraisers throughout the school year. That is both ineffective and unnecessarily time consuming. All a school needs is one hard-hitting, successful fundraiser to raise all of the needed funds for the entire year.

Offering value will create fundraising success.

No matter what type of fundraiser your school decides to hold this year, make sure it's valueable. The last thing you want to do is offer a product that is cheaply made at an extremely high price. Your supporters won't trust you, which means they will not participate in the fundraiser. The same goes for an event, if you are charging high ticket prices to an event that doesn't offer a whole lot, people will not show up. Offering value is important because it creates trust between you and the supporters of your fundraiser. Valuable products and services will also be received well in the community, and that will lead to more money for your school.

The same goes for offering products and events at prices that are too low. You will not make any money if items are priced lower than their value. It's important to hold a fundraiser with products, companies and/or events that you believe in and really feel are a great value and resource to your community.

Bottom line-- if something doesn't seem like a good deal to you, don't offer it. Nobody wants to feel ripped off when they are giving their money to support a school.